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BMW AR
BMW AR
Dreamerz Lab Ltd.
- Game Engine: Unity
- Platform: Android, iOS
- Publisher: Executive Motors
- Keywords: AR Foundation, Augmented Reality, Web Integration, AssetBundles, Authentication, Automotive AR
BMW AR is an Augmented Reality solution developed for the automotive industry, specifically for Executive Motors, BMW's official dealer in Bangladesh. The app empowers car dealers and showroom owners to provide an interactive, immersive vehicle preview experience for customers.
Key Features:
- AR Car Visualization: Place full-scale 3D models of BMW cars in real-world environments using AR
- Interactive Controls: Users can scale, rotate, and position the vehicles to explore them from all angles
- Driving Simulation: Simulate short-range driving animations to bring the experience to life
- Web Integration: Backend integration for authentication, dynamic content loading via AssetBundles, and performance tracking
- Cross-Platform: Developed using Unity’s AR Foundation for deployment on both Android and iOS
This AR experience helped modernize the car buying journey by allowing customers to visualize and interact with vehicles before making a purchase decision—bridging the gap between physical and digital showrooms.